About Land to Market
The leader in regenerative agriculture, Land to Market is the world’s first outcomes-based verified regenerative sourcing solution.
About the Land to Market Seal
The program’s Land to Market Verified seal has attracted some of the world’s leading consumer packaged goods companies, apparel brands and retailers.
Born within the Savory Institute, Land to Market uses a science-based approach working directly with raw material producers to enhance transparency and traceability mechanisms across the entire value chain.
Products featuring the Land to Market seal are distinguished by their origin from lands undergoing regeneration, a fact verified through the Savory Institute's Ecological Outcome Verification™ (EOV™), which represents the scientific backbone of Land to Market. Choosing products adorned with this seal means directly supporting the farmers and graziers committed to planetary stewardship.
These products are not only sourced from farms and ranches demonstrating beneficial environmental impacts but also assure consumers that the materials within their purchases contribute to enhancing the land's health.
The Land to Market seal empowers individuals with the opportunity to make environmentally responsible choices, aligning with the widespread desire to positively influence the planet through conscious consumption of food and other products.
About Ecological Outcome VerificationTM (EOV)
Land to Market, is the world’s first outcomes based verified regenerative sourcing solution. The program’s Land to Market Verified seal has attracted some of the world’s leading consumer packaged goods companies, apparel brands and retailers. Born within the Savory Institute, Land to Market uses a science-based approach working directly with raw material producers to enhance transparency and traceability mechanisms acrossthe entire value chain.
Land to Market is deeply involved with agricultural producers such as farmers and graziers through the implementation of Ecological Outcome Verification™ (EOV). At the heart of Land to Market, EOV serves as a scientific protocol developed in collaboration with notable institutions and organisations including the Savory Institute, Michigan State University, Texas A&M, and The Nature Conservancy. This protocol is pivotal in assessing the health of the land, determining if farmland is undergoing regeneration or degeneration. As agricultural managers adopt more sustainable practices aimed at revitalising the land, EOV plays a key role by gauging the environmental impact and offering insights for ongoing enhancement.
The regeneration of more land not only fosters the growth of additional vegetation but also contributes to the removal of CO2 from the atmosphere, thereby helping to mitigate the temperature fluctuations associated with increased atmospheric carbon. Hence, regenerative agriculture emerges as a vital player in the fight against climate change. Land to Market is committed to documenting and evaluating these essential outcomes, underscoring the significant impact of ecological stewardship on our planet's future.
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